Shape the Future of Travel with Viaggi Serena
Join our passionate team in Florence and help create unforgettable travel experiences. We're looking for talented individuals to grow with us and share the magic of Italy with the world.
Explore Career OpportunitiesDiscover Viaggi Serena
Learn more about our heritage, our values, and why we are a leading name in bespoke Italian travel experiences.

Viaggi Serena was born from a profound love for Italy and an unwavering desire to share its timeless beauty with the world. Our journey began over a decade ago, not just as a business venture, but as a passionate pursuit to uncover the soul of Italy for discerning travelers. Nestled in the vibrant heart of Florence, a city that breathes art and history, our headquarters serves as the creative crucible where dream Italian holidays are meticulously crafted. We are more than just tour operators; we consider ourselves ambassadors of Italian culture, dedicated to showcasing the authentic spirit that lies beyond the well-trodden paths. Our commitment to quality is resolute, permeating every aspect of our service, from the initial consultation to the final farewell. The passion for travel is the lifeblood of our organization, a shared enthusiasm that energizes our team and inspires us to constantly seek new ways to enchant our clients.
Our mission extends beyond simply arranging travel; we aim to deliver profoundly personalized and unforgettable journeys that resonate long after our guests return home. We strive to exceed every expectation, anticipating needs and adding those special touches that transform a great trip into an extraordinary one. A core part of our philosophy is to foster a deep and genuine appreciation for Italy's unparalleled heritage – its art, its cuisine, its history, and its people. We believe in creating lasting connections: connections between our travelers and the destinations they visit, connections with local communities, and enduring relationships with our valued clients. We are acutely aware of the privilege and responsibility that comes with showcasing such a treasured land, and we approach our work with respect, integrity, and a deep-seated desire to preserve the beauty and authenticity of Italy for generations to come. Our team, a blend of seasoned travel experts and enthusiastic local connoisseurs, works in concert to ensure every itinerary is a masterpiece of planning and local insight. We believe that the true luxury of travel lies in genuine experiences, seamless service, and the creation of cherished memories. At Viaggi Serena, your journey is our passion, and your satisfaction, our greatest reward.
Our Guiding Principles

Authenticity
We are committed to providing genuine, immersive experiences that reflect the true spirit and rich cultural tapestry of Italy, steering clear of the superficial to offer profound connections.

Excellence
Our team relentlessly strives for the highest standards in every facet of our service, from meticulous itinerary planning to impeccable customer care and flawless execution.

Passion
A profound, shared love for travel, Italian culture, and the joy of sharing its wonders with the world fuels our dedication and creativity every single day.
Grow Your Career in the Heart of Tuscany
At Viaggi Serena, we're more than just a travel company; we're a community dedicated to fostering growth, well-being, and a deep connection to the vibrant culture of Florence. Discover what makes working with us a uniquely rewarding and enriching experience:

Professional Development
Unlock your full potential with continuous learning opportunities, mentorship programs, and clearly defined career advancement paths within the dynamic and ever-evolving luxury tourism sector. We invest in your growth because your success is our success.

Inspiring & Inclusive Culture
Thrive in a collaborative, supportive, and wonderfully diverse work environment where every idea is valued, contributions are genuinely recognized, and individual differences are celebrated as strengths. We foster a true sense of belonging.

Exclusive Travel Perks
Experience the magic of our bespoke services firsthand with attractive employee travel benefits and opportunities for familiarization trips across Italy. Deepen your knowledge and passion for the destinations we champion.

Work-Life Harmony
We champion a healthy and sustainable work-life balance, enabling you to passionately engage with your work while also enjoying the unparalleled lifestyle and cultural richness that Florence and Tuscany offer.

Competitive Compensation
Receive an attractive salary package, comprehensive benefits, and performance-based incentives that reflect your skills, experience, and valuable contributions to Viaggi Serena's continued success and growth.

Meaningful Impact
Contribute directly to creating unforgettable memories for travelers from around the globe and play a part in promoting sustainable, respectful tourism that benefits local communities and preserves Italy's heritage.
Join Our Passionate Team: Current Openings
We are always seeking talented and enthusiastic individuals to contribute to our success. Explore our current opportunities below and find your place at Viaggi Serena, helping us craft the future of Italian travel.
Travel Consultant - Italian Specialist
Location: Florence, Italy | Type: Full-time | Posted: 2024-07-15
As a Travel Consultant specializing in Italy, you will be instrumental in designing and managing bespoke luxury travel itineraries for discerning clients who seek authentic and unparalleled Italian experiences. This role demands a profound, nuanced knowledge of Italian destinations, culture, and high-end services to curate journeys that are truly unforgettable.
Key Responsibilities:
- Engage in detailed consultations with clients to deeply understand their travel aspirations, specific preferences, budgetary considerations, and desired experiences.
- Craft highly detailed, creative, and customized tour packages, encompassing luxury accommodations, private transportation, exclusive activities, and unique local encounters.
- Meticulously coordinate all bookings, reservations, and logistical arrangements with a network of trusted suppliers, ensuring flawless execution and seamless travel for clients.
- Provide exceptional, proactive, and personalized customer service throughout the entire client journey, from initial inquiry to post-travel follow-up, acting as their dedicated travel advisor.
Qualifications:
- A minimum of 3 years of proven experience as a Travel Consultant, with a strong preference for candidates experienced in the luxury tourism segment focusing on Italy.
- In-depth, first-hand knowledge of diverse Italian regions, major cities, charming towns, and hidden gems, including luxury hotels, fine dining, and unique cultural activities.
- Exceptional communication, active listening, negotiation, and interpersonal skills, with the ability to build rapport and trust with high-net-worth individuals.
- Complete fluency in both English and Italian (written and spoken) is mandatory. Proficiency in a third language (e.g., German, French, Spanish) is a strong asset.
- Highly detail-oriented with superior organizational, time-management, and problem-solving abilities, capable of managing multiple complex itineraries simultaneously.
Digital Marketing Executive - Tourism Focus
Location: Florence, Italy | Type: Full-time | Posted: 2024-07-10
We are seeking a dynamic Digital Marketing Executive to develop and implement innovative digital marketing campaigns that significantly enhance Viaggi Serena's brand visibility, attract qualified leads, and drive customer acquisition. Your focus will be on leveraging SEO, SEM, social media engagement, and compelling content marketing strategies tailored to the luxury travel market.
Key Responsibilities:
- Strategically manage and exponentially grow Viaggi Serena's social media presence across key platforms (e.g., Instagram, Facebook, LinkedIn, Pinterest), fostering community engagement and brand advocacy.
- Develop, implement, and optimize comprehensive SEO/SEM strategies to improve search engine rankings for targeted keywords, drive high-quality organic traffic, and manage paid search campaigns.
- Create engaging, high-quality, and SEO-friendly content for our website, blog, email newsletters, social media channels, and various other marketing materials that resonate with our target audience.
- Continuously monitor, analyze, and report on the performance of all digital marketing campaigns and channels, providing actionable insights and recommendations for optimization and future strategy.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a closely related field. Relevant certifications are a plus.
- 2-4 years of proven, hands-on experience in digital marketing roles, ideally with significant exposure to the travel, tourism, or hospitality industry.
- A strong, demonstrable understanding of current online marketing concepts, advanced strategies, analytics, and industry best practices, particularly in SEO, SEM, and social media.
- Proficiency with essential digital marketing tools such as Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook Ads Manager), and email marketing software.
- Excellent written and verbal communication skills in English are essential; proficiency in Italian is a significant advantage. Strong copywriting and editing skills required.
Experience the Viaggi Serena Spirit
Our office, nestled in the historic heart of Florence, is more than just a workplace. It's a vibrant hub where creativity, collaboration, and a shared passion for crafting exceptional Italian journeys flourish, inspired daily by the unparalleled beauty and artistic heritage that surrounds us.




What Defines Our Culture:

Collaborative Synergy
We champion genuine teamwork and transparent, open communication across all departments. We firmly believe that our collective wisdom, diverse perspectives, and shared expertise fuel the most innovative and exceptional travel solutions for our clients.

Florentine Inspiration
Our work is profoundly and beautifully intertwined with the rich artistic culture, historical significance, and stunning beauty of Florence and the wider Tuscan region. This daily inspiration enriches our endeavors and deepens our connection to Italy.

Continuous Growth
We actively foster a dynamic learning environment, encouraging both personal and professional development for every team member. This commitment helps us stay ahead in the ever-evolving travel landscape and consistently enhance our services.
Voices of Viaggi Serena: What Our Team Says
Hear directly from the passionate individuals who make Viaggi Serena a remarkable place to work and contribute to unforgettable travel experiences.

"Working at Viaggi Serena has been an incredible journey. I've been able to merge my deep passion for Italian culture with my professional expertise. The supportive team and the opportunity to craft unique travel stories for our clients make every day fulfilling. The collaborative atmosphere here genuinely fosters creativity, allowing us to design truly bespoke experiences that capture the essence of Italy. I feel privileged to contribute to a company that values authenticity as much as I do."
- Marco Bianchi
Senior Travel Designer

"The opportunities for professional growth here are exceptional. Viaggi Serena genuinely invests in its people, and I've expanded my skill set significantly since joining, particularly in digital strategies for the luxury travel market. Plus, living and working in Florence is an absolute dream come true! The city's vibrant energy constantly inspires our marketing campaigns, helping us connect with travelers worldwide who share our love for Italy."
- Sofia Rossi
Marketing & Communications Specialist

"The company culture at Viaggi Serena is truly vibrant and inclusive. Every day presents new, exciting challenges in logistics and client support, and the chance to contribute meaningfully to a company that highly values its employees and its mission to deliver exceptional travel experiences. The attention to detail and the commitment to seamless operations are things I deeply appreciate and am proud to be a part of."
- Elena Conti
Operations Coordinator

"What stands out most at Viaggi Serena is the unwavering commitment to client satisfaction and the strong sense of camaraderie within the team. We work together, supporting each other to overcome challenges and celebrate successes. It’s incredibly rewarding to build relationships with travelers, understand their dreams, and then see those dreams realized through the exceptional itineraries our team creates. The positive feedback we receive is a testament to our collective dedication."
- Alessandro Moretti
Client Relations Manager

"As a newer member of the team, I've been amazed by the mentorship and learning opportunities at Viaggi Serena. Everyone is willing to share their knowledge, and the focus on continuous improvement is palpable. Being surrounded by such passionate experts in Italian travel is incredibly motivating, and I'm thrilled to be developing my skills in crafting unique experiences that showcase the best of my country. The beautiful office environment in Florence is a huge bonus too!"
- Giulia Giordano
Itinerary Development Associate
Ready to Join Our Journey? Here’s How to Apply
We're genuinely excited you're considering a career with Viaggi Serena! We've streamlined our application process to make it as clear and straightforward as possible. Follow these simple steps to submit your application and take the first step towards an exciting future with us:

1. Explore Open Positions
Carefully review our current job listings in the 'Open Positions' section above. Take your time to identify roles that genuinely align with your unique skills, extensive experience, and long-term career aspirations in the tourism industry.

2. Prepare Your Application
Craft a compelling and up-to-date CV/resume that showcases your achievements. Write a personalized cover letter that specifically highlights your relevant experience and passionately explains why you believe you'd be a valuable addition to the Viaggi Serena team and the particular role you are targeting.

3. Submit Your Application
Email your complete application, including both your CV and cover letter (preferably in PDF format), directly to our HR department at careers@<?php echo $_SERVER['HTTP_HOST']; ?>. Please ensure the job title you are applying for is clearly stated in the subject line of your email.

4. Interview Process
If your profile and application successfully align with our requirements for the role, our dedicated HR team will contact you to schedule an initial interview. This process may involve one or more stages, potentially including online video calls or in-person meetings at our Florence office.

5. Offer & Onboarding
Successful candidates who navigate the interview process will receive a formal job offer outlining terms and conditions. Upon your acceptance, you'll embark on our comprehensive onboarding program, thoughtfully designed to welcome you warmly and smoothly integrate you into the vibrant Viaggi Serena family.
Don't see a current opening that perfectly matches your profile? We are always interested in connecting with talented, proactive individuals who are passionate about Italian travel and hospitality. Feel free to send your speculative application and CV to careers@<?php echo $_SERVER['HTTP_HOST']; ?>, outlining your areas of interest and expertise.
Email Your ApplicationHave Questions? Get in Touch with Our HR Team
If you have any questions about career opportunities at Viaggi Serena, the application process, specific roles, or anything else related to joining our team, please don't hesitate to reach out. Our Human Resources department is here to assist you.

Email Our HR Department
For all recruitment inquiries, application submissions, or questions:
careers@<?php echo $_SERVER['HTTP_HOST']; ?>

Our Office Address
Viaggi Serena47 Via Ghibellina, Piano 2
50122 Florence, Tuscany
Italy
Our HR department is typically available Monday to Friday, from 9:00 AM to 5:00 PM (CET). We aim to respond to all inquiries promptly.