Privacy Policy

Viaggi Serena is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you use our site and services. We comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

Information We Collect

We collect information you provide directly to us. This includes personal data you provide when you book a tour, accommodation, or other service, plan a custom itinerary, contact customer support, or otherwise interact with our online platform. The types of personal information we may collect include your name, contact details (such as postal address), payment information, passport details (if required for travel arrangements), travel preferences, and other information relevant to your booking or enquiry.

We also automatically collect certain information when you access or use our site. This includes information about your device and usage of our service, such as your IP address, browser type, operating system, referring URLs, visit duration, and pages viewed. This information helps us understand how our site is used and improve our services.

Use of Your Information

We use the information we collect to:

• Provide, operate, and maintain our services, including processing your bookings for package tours, custom itineraries, hotel stays, guided tours, transportation, and local experiences.
• Communicate with you about your bookings, enquiries, and provide customer support.
• Process your payments for services.
• Personalize your experience on our site and with our services.
• Understand and analyze how you use our services to improve our offerings and site functionality.
• Send you updates, security alerts, and administrative messages.
• Detect and prevent fraud and other illegal activities.
• Comply with legal obligations.

Sharing Your Information

We may share your personal information with third parties in limited circumstances, including:

• With service providers who perform functions on our behalf, such as hotels, airlines, transportation companies, local guides, and payment processors, to fulfill your bookings and provide the services you requested. We only share the information necessary for them to perform their specific functions.
• With legal or regulatory authorities if required by law or in response to valid requests such as subpoenas or court orders.
• In connection with the sale, merger, or acquisition of all or a portion of our company, in which case your information may be transferred as part of that transaction, provided the new entity respects your personal information in a manner consistent with this policy.
• With your consent or at your direction.

We do not sell or rent your personal information to third parties for their marketing purposes.

Data Retention

We retain your personal information only for as long as necessary to provide you with the services you have requested and fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. We will securely delete or anonymize your information when it is no longer needed.

Your Data Protection Rights

Under GDPR and other applicable laws, you have certain rights regarding your personal data. These rights may include:

• The right to access the personal information we hold about you.
• The right to request the correction of inaccurate or incomplete personal information.
• The right to request the erasure of your personal information in certain circumstances ("right to be forgotten").
• The right to request the restriction of processing your personal information.
• The right to object to the processing of your personal information in certain situations.
• The right to data portability, allowing you to receive your personal information in a structured, commonly used, and machine-readable format and transmit it to another controller.
• The right to withdraw your consent at any time where we rely on consent to process your personal information.

To exercise these rights, please contact us using the details provided below. We may need to verify your identity before processing your request.

Data Security

We implement appropriate technical and organizational measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no security system is completely impenetrable, and we cannot guarantee the absolute security of your information.

Cookies and Similar Technologies

We use cookies and similar technologies on our site to operate and improve our service, understand site usage, and provide a more personalized experience. Cookies are small data files placed on your device. You can manage your cookie preferences through your browser settings.

Third-Party Links

Our site may contain links to third-party websites or services that are not operated by us. This policy does not apply to third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the new policy on our site.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, you can contact Viaggi Serena at: